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EFM Down Under – Celebrating One Year in Australia

Added December 1st, 2010

EFM extended its high levels of international customer service in July 2010, with the opening of a new office in Australia, and welcomed Chris Woods to the global team as Regional Manager of the operation. Coming towards the end of a busy 12 months in business and in anticipation of the company’s first anniversary, EFM Australia has recently taken delivery of a brand new purpose built 45′ tour truck with a single piece ramp, which is already in high demand on the touring and festival circuit, and complements the large fleet of newly built tour trailers at EFM’s disposal across Australia. The Australia team has also expanded into a new office with on-site warehousing, for equipment storage, and in addition, with ample space to build airline pallets, a container storage area, and hardstand for loading and unloading tour trucks and containers.

Within hours of EFM opening the Sydney office, a series of music bands, including Grizzly Bear, NeYo, INXS and Mumford & Sons all landed in the country, ready to perform on the ever-growing Australian festival circuit, so EFM Australia hit the ground running and hasn’t looked back since! From rugby to tennis, circus to theatre, rock & roll to product launches and TV shows to film shoots, the EFM team in Australia has had a very busy 12 months…. Aside from the many bands and music festivals EFM has looked after across Australia and New Zealand, since opening for business, EFM Australia has been entrusted to look after broadcasting and camera equipment flown in for the Melbourne Open Tennis, the Melbourne International Comedy Festival, the Wallabies, England and All Blacks Rugby Union teams’ baggage, equipment and supplies in and around Australia and New Zealand and provided logistical support domestically and internationally to a series of promotional campaigns, product launches and roadshows, to name but a few.

Chris Woods commented “We would like to say a huge thanks to all of our fantastic customers – the bands, the managers, the promoters, the sports teams and to recognise all our EFM clients across the region and beyond – it’s been a crazy and exciting year for us all…. we’ve had a lot of challenges but a great deal of fun too. One minute loading flight cases and production materials onto charter aircraft, the next moment, dashing to rescue music band equipment out of the path of the devastating floods in Queensland. We look forward to many more years of working with all our clients and value all the great support EFM Australia has had so far.”

Since opening EFM Australia, the newest addition to the EFM group of companies, this means that EFM now has company-owned bases in the UK, USA, Germany, UAE and Australia, supported by an extensive international agency network across the world.

EFM’s Group Managing Director, Mike Llewellyn says:
“2010 was a very exciting year for EFM with the celebration of our tenth birthday, the opening of our Australian office, and expansion to a second office in the USA, in New York. Having offices in key strategic areas around the world is essential for us, allowing us to position representatives who are familiar with local customs and the most effective ways to do business in each country. The knowledge, expertise and support that these full time staff provide for our local agents is one of the ways we are able to deal with delays or security questions as quickly and effectively as possible, delivering on time and on budget for all of our clients.”